According to The National Institute of Health

• Approximately 15% of U.S. adults have used a weight-loss dietary supplement at some point in their lives; more women report use (21%) than men (10%).

• Americans spend about $2.1 billion a year on weight-loss dietary supplements in pill form (e.g., tablets, capsules, and softgels), and one of the top 20 reasons why people take dietary supplements is to lose weight.

• In its report on dietary supplements for weight loss, the U.S. Government Accountability Office concluded that “little is known about whether weight loss supplements are effective, but some supplements have been associated with the potential for physical harm”. Many weight-loss supplements are costly, and some of these products’ ingredients can interact or interfere with certain medications.

According to different surveys

• 85.42% of Americans have anywhere from 1-3 monthly recurring fitness app subscriptions.

• 62% of Americans spend a minimum of 50$ recurring fitness subscriptions, while 4,4% of those Americans spend more than 150$ a month on Fitness App.

• 39.38% of Americans spend anywhere from $50-100 on weight loss supplements each month.

• 60% of those individuals spending over $100 a month on protein powder alone.

• Over half of all Americans spend a minimum of $100 each month on protein snacks, while 5%

  of Americans spend OVER $150 a month on these protein-packed novelties.

  Meaning...most Americans are spending anywhere from $1,200-$1,800 a year on high-protein snacks.